Admiration de la marque
Brand admiration (Park, McInnis and Eisingerich, 2016)
1. What is your feeling of admiration for the brand?
2. What is your feeling of awe for the brand?
From -2 to +2
Park, C. W., McInnis, D. J. & Eisingerich AB (2016), Brand admiration: Building a business people love, John Wiley & Sons.