Marie-Eve Laporte

Associate Professor, IAE Paris, University Paris 1 Panthéon-Sorbonne


Marie-Eve Laporte is an Associate Professor at the IAE Paris, University Paris 1 Panthéon-Sorbonne, where she teaches marketing. Her favorite research interests are consumer eating behavior and brand management. In 2014, she defended her thesis in management sciences at the University Paris 1 Panthéon-Sorbonne on the topic: “Perception of Nutritional Risk by the consumer, a new lever to explain eating behaviors”, under the direction of professors Géraldine Michel and Sophie Rieunier. She previously worked in marketing and quality management in the food industry.

Research Fields

  • Eating Behavior of Consumer
  • Brand Management
  • Food Marketing

Articles

When Family Dining Protects Against Sweet Food Consumption… And When It Does Not, Journal of Consumer Affairs, Laporte M.-E., Rieunier S. & Michel G. (to be published 2020)

Better Understanding Food Behaviors Through the Concept of Perception of Nutritional Risk Towards a better understanding of eating-behavior through the concept of Perception of Nutritional Risk, Research and Applications in Marketing, 2015, 30, 1 ( Laporte ME., Michel G., Rieunier S.)

Conferences

The brand manager system 20 years after Low and Fullerton’s critical-historical evaluation, Proceedings of the Academy of Marketing Science, 2016, AMS-WMC, Paris, 20-23 July (Aimé I., Berger-Remy F. and Laporte ME.)

The brand manager’s challenges in the digital era, 7th International Research Meeting in Business and Management (IRMBAM), 2016, Nice, 11-12 July 2016 (Aimé I., Berger-Remy F. and Laporte ME .)

How sharing meals influences nutritional risk taking : A structured abstract, Proceedings of the Academy of Marketing Science, AMS-WMC, 2016, Paris, 20-23 July (Laporte M.-E., Michel G. and Rieunier S.)

How nutrition claims can increase the perception of nutritional risk, 44th European Marketing Academy Conference, 26-29 May 2015, Leuven Belgium, (Laporte M-E.)

Perception of nutritional risk by the consumer. Synthesis of the literature and results of a qualitative study, 29th annual congress of the AFM (French Marketing Association), May 2013, La Rochelle, (Laporte M-E.)

The myth of naturalness: a response to the perceived increase in nutritional risk. Results of a qualitative study, 5th Conference of the Institute for Research in Health Food Marketing (IREMAS), AFM, 2011, AgroParisTech, Consumer Behavior; food; naturalness; nutritional risk; nutritional marketing, Paris France, 1, (Laporte M.E.)

When nutritional marketing is ineffective: the perceived increase in nutritional risk. Theoretical foundations and managerial implications, 7th AFM Agribusiness Marketing Day, 2011, Montpellier France, 30, (Laporte M.E.)

Chapters of Books

Political Symbols, in G. Michel and S. Borraz (coord.), When Artists Take Brand, 2015, Paris, Dunod (Laporte M-E and Burri René)

Dummies – the brands , a humorous spring, in G. Michel and S. Borraz (coord.), When the Artists seize the Brands, 2015, Paris, Dunod (Laporte M-E.)

Hergé – marks, major elements of realism, in G. Michel and S. Borraz (coord.), When the Artists seize the Brands, 2015, Paris, Dunod (Laporte M-E.)

Cole Porter – accumulation of brands, the American way of life, in G. Michel and S. Borraz (coord.), When the Artists seize the Brands, 2015, Paris, Dunod (Laporte ME and Berger-Remy F.)

Jamie Uys – a fetish object of the commercial world, in G. Michel and S. Borraz (coord.), When the Artists seize the Brands, 2015, Paris, Dunod, (Laporte ME. Berger-Remy F)

The brand, strategic lever of the company, in transversal management of the brand, G. Michel (ed), Dunod, 2013, (Berger-Remy F., Laporte M-E.)

Books

The Bulamel Anti-Kills-Moral: Breaking Out of Breast Cancer, My Little Editor, Paris, France, 2011, (Laporte M.E.)