Eugenia Ruiz

Portrait de Eugenia Ruiz
Professeur agrégée, Université de Valence (Espagne)
Professeur agrégée de marketing à l'Université de Valence (Espagne), elle développe actuellement ses recherches autour du marketing des services, du capital-marque, du comportement des consommateurs, de la distribution internationale et des Technologies de l'Information et de la Communication (TIC). Elle a enseigné ces thèmes dans plusieurs universités européennes. Les résultats de ses recherches ont été publiés dans des revues internationales telles que The International Review of Retail, Distribution and Consumer Research, International Journal of Hospitality Management, the Service Industries Journal, International Journal of Contemporary Hospitality Management, Industrial Management & Data Systems Journal, International Journal of Retail & Distribution Management, Journal of Marketing Channels.

Axes de Recherche

  • La marque et le marketing
  • La distribution
  • Le marketing des services

Articles

Bou, J.C. et Ruiz, M.E. (2005). Firm determinants in new product introduction: A study through survival analysis. Estudos de Gestao - Portuguese Journal of Management Studies, vol. X, no.1, pp. 21-34.

Cuadrado, M. et Ruiz, M.E. (2008). E-learning in a university interdisciplinary and bilingual context: Analysis of students’ participation, motivation and performance. Multicultural Education and Technology Journal, Vol. 2, No. 3, pp. 156-169.

Cervera, A. et Ruiz, M.E. (2008). Tourism Education: A strategic analysis model. Journal of Hospitality, Leisure, Sport and Tourism Education, Vol. 7, No. 2, pp. 59-70.

Mollá, A.; Gil, I.; et Ruiz, M.E. (2009). Automation of warehouse management and assortment in the distribution of durable goods: An analysis for the ceramics and building supplies industry in Spain. Journal of Marketing Channels, Vol. 16(4), 375-390.

Berenguer, G.; Gil, I. et Ruiz, E. (2009). Do upscale restaurant owners use wine lists as a differentiation strategy?. International Journal of Hospitality Management. Vol. 28 (1): 86-95.

Gil-Saura, I. et Ruiz-Molina, M.E. (2009). Customer Segmentation based on Commitment and ICT Use. Industrial Management & Data Systems. Vol. 109 (2): 206-223.

Gil-Saura, I.; Berenguer-Contrí, G. et Ruiz-Molina, Eugenia (2009). Information and Communication Technology in retailing: A cross-industry comparison. Journal of Retailing and Consumer Services. Vol. 16: 232–238.

Gil-Saura, I. et Ruiz-Molina, E. (2009). Retail customer segmentation based on relational benefits. Journal of Relationship Marketing. Vol. 8 (3): 253-266.

Ruiz, E.; Gil, I. et Berenguer, G. (2009). Relational benefits and loyalty in retailing: an inter-sector comparison. International Journal of Retail & Distribution Management. Vol. 37 (6): 493-509.

Mollá Descals, A.; Frasquet Deltoro, M.; Ruiz Molina, M.E.; Gómez Borja, M.A. (2010). Loyalty towards store brands: Customer segmentation for beer / Lealtad a la marca de la distribución: Segmentación de clientes para cerveza. Journal of Marketing Trends Vol. 1, no. 3, pp. 35-48.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2010). The role of information technology in relationships between travel agencies and their suppliers. Journal of Hospitality and Tourism Technology. Vol. 1 No. 2, 144-162.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2011). Does technology make a difference? Evidence from Spanish hotels. Service Business. An International Journal. Vol. 5:1–12.

Gil-Saura, I. et Ruiz Molina, E. (2011). Logistics service quality and buyer-customer relationships: The moderating role of technology in B2B and B2C. The Service Industries Journal. Vol. 31, No. 7, 1109–1123.

Moliner Velázquez, B.; Gil-Saura, I. et Ruiz Molina, M.E. (2011). Conceptualizing and measuring loyalty: towards a conceptual model of tourist loyalty antecedents. Journal of Vacation Marketing. Vol. 17 (1): 65–81.

Ruiz-Molina, M.E.; Gil-Saura, I. et Arteaga-Moreno, F. (2011). Value, supplier dependence and long-term orientation. Industrial Management & Data System. Vol.111 (5): 791-808. 

Mollá-Descals, A.; Frasquet-Deltoro, M.; Ruiz-Molina, M.E. (2011). Internationalization patterns in fashion retail distribution: Implications on firm results. Service Industries Journal, Vol. 31, No. 2, pp. 1979-1993.

Ruiz-Molina, M.E. et Gil-Saura, I. (2012). Relationship and market conditions: Outcomes in marketing channels. Journal Business-to-Business Marketing. Vol. 19 (4): 289-308.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2012). Relational benefits, value and satisfaction in the relationships between service companies. Journal of Relationship Marketing.

Gil-Saura, I.; Corraliza-Zapata, A.; Ruiz-Molina, M.E. et Michel, G. (2012). Retail brand equity: A model based on its dimensions and effects. The International Review of Retail, Distribution and Consumer Research.

Ruiz-Molina, M.E.; Gil-Saura, I et Šerić, M. (2013). The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels. Journal of Hospitality and Tourism Technology.

Ruiz-Molina, M.E.; Cuadrado-Garcia, M.; Montoro-Pons, J.D. (2013). Building technology and information competences among university students through an academic contest and social networking.  World Journal on Educational Technology, Vol. 5, no. 2, pp. 335-347.

Livres

Cervera, A.; Vázquez, J.L.; Ruiz, E.; García, M.P. (2008). A program of incentives for research and teaching staff as a policy of internal marketing: The case of the Faculty of Economics at the University of Valencia. In Bologna Process and Training of  Advanced Civil Servants: Russian and Foreign Practices (Ed.) Naumov, S.Yu. P.A. Stolypin Volga Region Academy for Civil Service. Pp. 97-106.

Cuadrado, M. et Ruiz, M.E. (2009). University Students´ Satisfaction on Virtual Platforms in an International E-learning Program. In The challenges for marketing distance education in online environment: An integrated approach/Challenges facing for Marketing in Distance and Online Learning Environments: An Integrated Approach (Ed.) Demiray, U. et Sever, S. Pp. 319-337.  

Gil-Saura, I. et Ruiz-Molina, M.E. (2009). Logistics service quality and technology investment in retailing. European Retail Research. Vol. 23 (1): 69-82.

Gil-Saura, I.; Ruiz-Molina, M.E. et Moliner-Velázquez, B. (2011). Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry. In Customer Relations (ed. Farkas, Victoria J.). Nova Publishers. ISBN: 978-1-61761-210-7. Pp. 115-128.

Gil Saura, I.; Frasquet Deltoro, M. et Ruiz Molina, M.E. (2011). Information and Communication Technologies in marketing channels: Product considerations, In Advanced Technologies Management for Retailing: Frameworks and Cases. Eleonora Pantano & Harry Timmermans (Eds) IGI Global Development. Pp. 87-104.

Cuadrado-García, M. et Ruiz-Molina, M.E. (2011). Cross-cultural analysis of student perceptions and performance in an interuniversity online learning project. In Marketing Online Education Programs: Frameworks for Promotion and Communication. (Eds.) Demiray, U. et Sever, S. IGI Global. Pp. 279-289.

Cuadrado-García, M.; Ruiz-Molina, M.E.; Hernández-Martín, L. (2011). A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences. In Cases on Innovation in Educational Marketing: Transnational and Technological Strategies (Eds.) Tripathi P. et Mukerji, S. IGI Global. Pp. 135-148.

Gil-Saura, I. Ruiz-Molina, M.E. et Berenguer-Contrí, B. (2012). Information and communication technologies in tourism: a comparison for travel agents, hotels and restaurants In Strategic Marketing in Tourism Services. Rodoula H. Tsiotsou and Ronald E. Goldsmith (Eds.)

Gil-Saura, I.; Ruiz-Molina, M.E. et Berenguer-Contrí, B. (2012). Environmentally Friendly Technologies in Hotels: Facilitators and Inhibitors from the Governance Versus Hotels’ Point of View. In: Climate Change Governance (ed.) Leal, Walter.

Cuadrado, M; Ruiz, M.E. (2012). An exhibition based on the results of marketing research. In Marketing culture and the arts. (Ed.) Colbert, F. HEC Montréal.

Gil-Saura, I.; Ruiz-Molina, M.E.; Servera-Francés, D. (2013). Technologies that Compel Consumers to Patronize your Store. In Communication Technologies: Societal Perspectives, Strategic Management and Impact on Business. (Eds.) Salazar, A.J. et Jiménez, C. NOVA Science Publishers Inc. Pp. 45-64.