Irene Gil

Portrait de Irene Gil
Professeur, Université de Valence (Espagne)
Professeur de marketing à l'Université de Valence (Espagne). Elle s'intéresse surtout et enseigne spécialement le marketing business-to-business, le marketing des services, le Capital-marque, le comportement des consommateurs et la distribution. Elle a enseigné ces thèmes dans les cours de premier et de troisième cycle. Elle a publié des articles dans plusieurs revues internationales telles que la revue The Annals of Tourism Research, Industrial Marketing Management, International Journal of Hospitality Management, Tourism Management, The Service Industries Journal, International Journal of Contemporary Hospitality Management, Industrial Management & Data Systems Journal, International Journal of Retail & Distribution Management.

 

Axes de Recherche

  • La marque et le marketing
  • La distribution
  • Le marketing des services

Articles

Gallarza, M.; Gil, I. et Calderón, H. (2002). Destination Image: Towards a conceptual framework. Annals of Tourism Research, Vol. 29 (1): 56-78.

Gil, I.; Berenguer, G.; Cervera, A. et Moliner, B. (2005). Relationships among customer orientation, service orientation and job satisfaction in financial services. International Journal of Service Industry Management. Vol. 16 (5): 497-525.

G. Gallarza, M. et Gil, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism Management. Vol. 27 (3): 437-452.

Moliner, B.; Berenguer, G.; Gil, I. et Fuentes, M. (2006). Antecedents to complaint behavior in the context of restaurant goers. The International Review of Retail, Distribution and Consumer Research. Vol. 16 (5): 493-517.

Gil, I.; Servera, D.; Berenguer, G. et Fuentes, M. (2008). Logistics Service Quality: A New Way to Loyalty. Industrial Management & Data Systems Journal. Vol. 108 (5): 650-668.

Frasquet, M.; Cervera, A. et Gil, I. (2008). The impact of IT and customer orientation on building trust and commitment in the supply chain. The International Review of Retail, Distribution and Consumer Research. Vol. 18 (3): 343-359.

Gil, I.; Berenguer, G. et Cervera, A. (2008). The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships. Industrial Marketing Management. Vol. 37 (8): 921-939.

Gil, I.; Ruiz, E. et Servera, D. (2008). Logistic service quality and technology: A comparison between supplier-retailer and retailer-consumer relationships. The International Review of Retail, Distribution and Consumer Research. Vol. 18 (5): 495-510.

Berenguer, G.; Gil, I. et Ruiz, E. (2009). Do upscale restaurant owners use wine lists as a differentiation strategy?. International Journal of Hospitality Management. Vol. 28 (1): 86-95.

Moliner, B.; Fuentes, M.; Berenguer, G. et Gil, I. (2009). Cognitive and Affective Causes of Consumer Dissatisfaction with the Hospitality Encounter. Journal of Hospitality Marketing & Management. Vol. 18 (7): 653-675.

Gil-Saura, I. et Ruiz-Molina, M.E. (2009). Customer Segmentation based on Commitment and ICT Use. Industrial Management & Data Systems. Vol. 109 (2): 206-223.

Gil-Saura, I.; Berenguer-Contrí, G. et Ruiz-Molina, Eugenia (2009). Information and Communication Technology in retailing: A cross-industry comparison. Journal of Retailing and Consumer Services. Vol. 16: 232–238.

Gil. I.; Frasquet, M. et Cervera, A. (2009). The Value of B2B Relationships. Industrial Management & Data Systems. Vol. 109 (5): 593-609.

Gil-Saura, I. et Ruiz-Molina, E. (2009). Retail customer segmentation based on relational benefits. Journal of Relationship Marketing. Vol. 8 (3): 253-266.

Ruiz, E.; Gil, I. et Berenguer, G. (2009). Relational benefits and loyalty in retailing: an inter-sector comparison. International Journal of Retail & Distribution Management. Vol. 37 (6): 493-509.

Gil, I.; Servera, D. et Fuentes, M. (2010). Analysis and consequences of logistics value. A proposed model applied to the Spanish market. Industrial Marketing Management. Vol. 39: 493–506.

Fuentes, M.; Gil, I.; Berenguer, G. et Moliner, B. (2010). Measuring the antecedents of e-loyalty and the effect of switching costs on website. The Service Industries Journal. December, Volume 30 (11): 1837–1852.

Moliner Velázquez, B.; Fuentes Blasco, M.; Gil Saura, I. et Berenguer Contrí, G. (2010). Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant. Journal of Services Marketing, Vol. 24 (7).

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2010). The role of information technology in relationships between travel agencies and their suppliers. Journal of Hospitality and Tourism Technology. Vol. 1 No. 2, 144-162.

G. Gallarza, M.; Gil Saura, I. et Holbrook, M. (2011). The value of value: further excursions on the role of customer. Journal of Consumer Behavior. Vol. 10: 179–191.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2011). Does technology make a difference? Evidence from Spanish hotels. Service Business. An International Journal. Vol. 5:1–12.

Gil-Saura, I. et Ruiz Molina, E. (2011). Logistics service quality and buyer-customer relationships: The moderating role of technology in B2B and B2C. The Service Industries Journal. Vol. 31, No. 7, 1109–1123.

Moliner Velázquez, B.; Gil-Saura, I. et Ruiz Molina, M.E. (2011). Conceptualizing and measuring loyalty: towards a conceptual model of tourist loyalty antecedents. Journal of Vacation Marketing. Vol. 17 (1): 65–81.

Ruiz-Molina, M.E.; Gil-Saura, I. et Arteaga-Moreno, F. (2011). Value, supplier dependence and long-term orientation. Industrial Management & Data System. Vol.111 (5): 791-808. 

Šerić, M. et Gil-Saura, I. (2012a). ICT, IMC, and Brand Equity in high-quality hotels of Dalmatia: an analysis from guest perceptions. Journal of Hospitality Marketing and Management. Vol. 21:821–851

Ruiz-Molina, M.E. et Gil-Saura, I. (2012). Relationship and market conditions: Outcomes in marketing channels. Journal Business-to-Business Marketing. Vol. 19 (4): 289-308.

Šerić, M.; Gil-Saura, I. et Mollá-Descals, A. (2012). Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation. Journal of Relationship Marketing.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2012). Relational benefits, value and satisfaction in the relationships between service companies. Journal of Relationship Marketing.

Gil-Saura, I.; Corraliza-Zapata, A.; Ruiz-Molina, M.E. et Michel, G. (2012). Retail brand equity: A model based on its dimensions and effects. The International Review of Retail, Distribution and Consumer Research.

Moliner, B.; Fuentes, M. et Gil, I. (2013). Value antecedents in relationship between tourism companies. Journal of Business and Industrial Marketing.

G.Gallarza, M.; Arteaga, F. et Gil-Saura, I. (2013). The value of volunteering in special events: a longitudinal study. Annals of Tourism Research, Vol. 40: 105–131.

Ruiz-Molina, M.E.; Gil-Saura, I et Šerić, M. (2013). The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels". Journal of Hospitality and Tourism Technology.

Livres

Gil, I. (2000). Standard and Standarization, en el libro: Encyclopedia of Tourism. Jafari, J. (editor), University of Wisconsin-Stout. Routledge. Nueva York. USA: 555-556.

Frasquet, M.; Gil, I. et Mollá, A. (2003). Spain, in: Retailing in the European Union: Structures, Competition and Performance. Howe, S. (editeur). Routledge. Londres: 126-154.

Frasquet, M.; Gil, I. et Mollá, (2008). La modernisation rapide du commerce en Espagne et le rôle de la réglementation. In Réglementation et Commerce en Europe. Les effets de la réglementation sur les stratégies et les performances des entreprises. Colla, E. (editeur). Vuibert. Paris (Francia). 123-145.

Gil-Saura, I. et Ruiz-Molina, M.E. (2009). Logistics service quality and technology investment in retailing. European Retail Research. Vol. 23 (1): 69-82.

Arteaga, F.; G.Gallarza, M. et Gil, I. (2010). A new Multiblock PLS based method to estimate causal models: application to the postconsumption behaviour in tourism. In Handbook of Partial Least Squares. Concepts, Methods and Applications in Marketing and Related Fields. Series: Springer Handbooks of Computational Statistics. Esposito Vinzi, V.; Chin, W.W.; Henseler, J.; Wang, H. (Eds.) Springer-Verlag. Heidelberg (Alemania).

Gil-Saura, I.; Ruiz-Molina, M.E. et Moliner-Velázquez, B. (2011). Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry. In Customer Relations (ed. Farkas, Victoria J.). Nova Publishers. ISBN: 978-1-61761-210-7. Pp. 115-128.

Fuentes-Blasco, M.; Gil-Saura, I. et Moliner-Velázquez, B. (2011). Heterogeneity Analysis in the University Context: A Proposal Based on Service Quality Perceptions. In Cases on Innovations in Educational Marketing: Transnational and Technological Strategies. Siran Mukerji & Purnendu Tripathi (Eds). IGI Global. Pp. 25-45.

Gil Saura, I.; Frasquet Deltoro, M. et Ruiz Molina, M.E. (2011). Information and Communication Technologies in marketing channels: Product considerations, In Advanced Technologies Management for Retailing: Frameworks and Cases. Eleonora Pantano & Harry Timmermans (Eds) IGI Global Development. Pp. 87-104.

G. Gallarza, M.; Gil-Saura, I. et Holbrook, M. (2012). Customer value in tourism services: meaning and role for a relationship-marketing approach. In Strategic Marketing in Tourism Services. Rodoula H. Tsiotsou and Ronald E. Goldsmith (Eds.)

Gil-Saura, I. Ruiz-Molina, M.E. et Berenguer-Contrí, B. (2012). Information and communication technologies in tourism: a comparison for travel agents, hotels and restaurants In Strategic Marketing in Tourism Services. Rodoula H. Tsiotsou and Ronald E. Goldsmith (Eds.)

Gil-Saura, I.; Ruiz-Molina, M.E. et Berenguer-Contrí, B. (2012). Environmentally Friendly Technologies in Hotels: Facilitators and Inhibitors from the Governance Versus Hotels’ Point of View. In: Climate Change Governance (ed.) Leal, Walter.

Ruiz-Martinez, A. et Gil-Saura, I. (2012). Manufacturers and retailers: a relational analysis, In European Retail Research. Vol. 26 Issue I (forthcoming). Editor Gabler. Springerlink.