Attitude envers une parodie
Attitude Towards a Parody – 7-point Likert scale
- I like/dislike it;
- I feel positive/negative about it;
- Favorable/unfavorabe about it;
- I feel good/bad about it.
Holbook, M.B., and Betra,R.(1987), “Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising.” Journal of Consumer Research 14,3: 404-420