Inclusion du soi dans la marque

Brand inclusion in the self (Escalas, 2004)

1. This brand reflects who I am,
2. I can identify with this brand,
3. I use this brand to communicate who I am to others people,
4. This brand suits me well

7 points scale: 1 = totally disagree, 7 = totally agree

Edson Escalas, J. (2004). Narrative Processing: Building Consumer Connections to Brands. Journal of Consumer Psychology, 14(1-2), 168–180.