Thesis defense: The brand conversation in light of the theory of face-work

The team of the Marques & Valeurs Chair is pleased to announce Andriuzzi’s thesis defense entitled:

“Brand conversation in light of the face-work theory.
Impact of the brands ‘interaction strategy on the Internet users’ attitude

The jury will be composed of the thesis director, Géraldine Michel, the rapporteurs Sophie Rieunier and Kristine de Valck, as well as suffragans Andreas Kaplan, Jean-François Lemoine and Ouidade Sabri.

The defense will take place on Monday, May 29, 2017 at 14h

at the IAE of Paris

12 rue Jean Antoine de Baïf, 75013 Paris – Phone: +33 (0) 1 44 08 73 20