Attachment to the brand


Brand advocate

Brand architecture

Brand associations

Brand champion

Brand characters

Brand Culture

Brand equity

Brand experience

Brand extension

Brand identity

Brand image for customers

Brand image for employees

Brand management

Brand mission

Brand personality

Brand platform

Brand values

Brand vision


Company-Based Brand-Equity

Corporate identity

Customer-Based Brand-Equity (CBBE)

Employment brand

Essence of the brand

Financial evaluation of the brand


Multiple Branding

Organizational identity


Sensitivity to the brand

The customer commitment to the brand

Vertical extension

Visual identity