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Glossary
Attachment to the brand
Brand
Brand advocate
Brand architecture
Brand associations
Brand champion
Brand characters
Brand Culture
Brand equity
Brand experience
Brand extension
Brand identity
Brand image for customers
Brand image for employees
Brand management
Brand mission
Brand personality
Brand platform
Brand values
Brand vision
Co-Branding
Company-Based Brand-Equity
Corporate identity
Customer-Based Brand-Equity (CBBE)
Employment brand
Essence of the brand
Financial evaluation of the brand
Ingredient-brand
Multiple Branding
Organizational identity
Parent-brand
Sensitivity to the brand
The customer commitment to the brand
Vertical extension
Visual identity