Brand management

This is primarily a structure, which includes the functions that work on the brand identity to ensure optimum and long-term efficiency, and to ensure that these functions are not compromised by tactical actions. Brand management is a process that includes all critical activities and tasks undertaken by an organization to enable the identity of the brand and make it relevant, clear and understandable to all external audiences. This includes various activities, such as developing conventional communication campaigns, relationships with journalists and opinion leaders, the development of products and services from the brand, studies. Today, brand management can also intervene in more related activities such as recruitment or commercial negotiation.