Organizational identity

Organizational identity was defined by Albert and Whetten as all the elements specific to an organization with a central, distinct character that is constant over time, (central, distinctive, enduring). Organizational identity is a reflexive process over the organization itself, and refers to the feeling of existing and being unique (this feeling is situated in time and space, and is distinct from others). This concept allows a better understanding of the individual behavior in organizations through concepts such as identification, motivation and commitment.