Anger

Attitude Towards a Parody

Brand Anthropomorphism

Brand attachment

Brand evaluation

Brand familiarity

Brand Heritage

Brand inclusion in the self

Brand Legitimacy

Brand Recommendation Intention

Brand Utilitarian and Hedonic Evaluation

Brand-Self Congruity

Collective Self-Esteem

Consumer-Brand identification

Context of Social Media Use

Disgust

Empathy

Fear of Missing Out

Intention to Pass-Along a Message

Meaning in consumption

Meaning of Life

Narcissism

Nostalgia

Organizational Legitimacy

Pride and Guilt (CSR)

Product involvement

Satisfaction with Life

Self Expansion Brought by the Brand

Self-brand connection

Self-brand connection

Self-esteem

Social Media Use

Socially Responsible Brand

Socially Responsible Purchase and Disposal

Time Orientation

Trust in Brand