Skip to content
BRANDS & VALUES
CHAIR
Menu
ABOUT US
THE TEAM
EDITORIAL
OUR PARTNERS
RESOURCES
PUBLICATIONS
EXPERT’S OPINIONS
GLOSSARY
VIDEOS
LIFE OF BRANDS
MEASUREMENT SCALES
RECOMMENDED READS
EVENTS
BLOG
PROGRAMS
MASTER COURSE
INTERNATIONAL MARKETING & BRANDING SEMINARS
CONTACT
| Fr |
Measurement scales for brand management
Anger
Attitude Towards a Parody
Brand Anthropomorphism
Brand attachment
Brand evaluation
Brand familiarity
Brand Heritage
Brand inclusion in the self
Brand Legitimacy
Brand Recommendation Intention
Brand Utilitarian and Hedonic Evaluation
Brand-Self Congruity
Collective Self-Esteem
Consumer-Brand identification
Context of Social Media Use
Disgust
Empathy
Fear of Missing Out
Intention to Pass-Along a Message
Meaning in consumption
Meaning of Life
Narcissism
Nostalgia
Organizational Legitimacy
Pride and Guilt (CSR)
Product involvement
Satisfaction with Life
Self Expansion Brought by the Brand
Self-brand connection
Self-brand connection
Self-esteem
Social Media Use
Socially Responsible Brand
Socially Responsible Purchase and Disposal
Time Orientation
Trust in Brand