Brand attachment



1. I feel personally connected to this brand,
2. I feel close to this brand,
3. My feelings towards this brand come to my mind naturally,
4. This brand is important for me

7 points scale: 1 = totally disagree, 7 = totally agree

Thomson, M., MacInnis, D. J., & Whan Park, C. (2005). The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands. Journal of Consumer Psychology, 15(1), 77–91.