Consumer-Brand identification

  • I feel a strong sense of belonging to this brand.
  • I identify strongly with this brand.
  • This brand embodies what I believe in.
  • This brand is like a part of me
  • This brand has a great deal of personal meaning for me

7 points scale: 1 = totally disagree, 7 = totally agree

Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International journal of research in marketing29(4), 406-418.