Empathy – 7-point scale

  •  When I see someone being take advantage of, I feel kind of protective toward them;
  • When I see someone being treated unfairly, I sometimes feel pity for them.;
  • I often have tender, concerned feelings for people less fortunate than me;
  • I would describe myself as a pretty soft-hearted person;
  • Sometimes I feel sorry for other people when they are having problems;
  • Other people’s misfortunes can disturb me a great deal;
  • I am often quite touched by things that I see happen.

Chunyan Xie & Richard P. Bagozzi & Kjell Grønhaug, 2014, The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions, Academy of Marketing Science