A commentary on the treatment of taboo in consumption and marketing

Journal of Marketing Management L. 34(13-14), 1067-1077 (2019)
Auteurs : Larsen G., Patterson M., Sabri, O., & Walther



There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.