The brand manager’s challenges in the digital era
7th International Research Meeting in Business and Management (IRMBAM-2016) (2016)
Authors: Aimé I., Berger-Remy F. et Laporte M-E.
7th International Research Meeting in Business and Management (IRMBAM-2016) (2016)
Authors: Aimé I., Berger-Remy F. et Laporte M-E.