Comment transformer les équipes, responsabiliser les employés, Intégrer les partenaires et mobiliser les clients pour battre la concurrence Présentation Les entreprises pionnières ont démontré qu’une main d’œuvre plus sociale pouvait considérablement développer la notoriété de la marq...

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and ho...

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand eng...

Seeing the world’s biggest brands gain ground over the world’s markets, you can’t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already h...

L’Histoire des marques depuis l’antiquité jusqu’au moyen-âge, est un ouvrage de Salvatore Di Palma, Docteur en sciences politiques, qui fut fonctionnaire de l’OMPI (Organisation Mondiale de la Propriété Intellectuelle) à Genève durant 35 ans. Cet ouvrage qui devrait rapidement figurer en bonne pl...