Graduated from the Msc Marketing and Commercial Practices and from the Research Master in Organisation Theory at the IAE Paris – Sorbonne Business School, Alexandre has worked for 4 years as a Product Manager within the medical devices sector. His research project explores activist brands’ strategies in a context in which consumption patterns evolve.

Research axis:

• Activist brands
• Brand management
• Buyer’s behavior

Thesis:

“Activist brands: strategies and impact on consumers” – under the joint supervision of Géraldine Michel and Valérie Zeitoun