Alexandre Nassar

PhD Student, IAE Paris
Université Paris 1 Panthéon-Sorbonne

Graduated from the Msc Marketing and Commercial Practices and from the Research Master in Organisation Theory at the IAE Paris – Sorbonne Business School, Alexandre has worked for 4 years as a Product Manager within the medical devices sector. His research project explores activist brands’ strategies in a context in which consumption patterns evolve.

Research axis:

  • Activist brands
  • Brand management
  • Buyer’s behavior


“Activist brands: strategies and impact on consumers” – under the joint supervision of Géraldine Michel and Valérie Zeitoun