After a career in the fashion market as a Commercial, Retail, or as an International Marketing Manager, Béatrice Tachet defended in 2019 a PhD in Marketing at IAE Paris-Sorbonne Business School: “Market dynamics: legitimacy stakes between two market categories, conventional and plus size fashion”.
Beatrice Tachet teaches Marketing, Fashion and Luxury management, Purchases and Retail in Business schools as well as in Fashion schools.
Research axis
- Market dynamics
- Consumer Culture Theory
- Market categories
- Legitimacy
- Materiality
- Diversity/Inclusivity
- Fashion
Articles
Dynamics between market categories: A study of the (in) visibility of the plus-size fashion market Recherche et Application en Marketing, 10 (2019). Dion D. & Tachet B.
Thesis
“Market dynamics: legitimacy stakes between two market categories, conventional and plus size fashion”
Conferences
Deliberately Restricted Markets: How Firms Shape the Boundaries of the Fashion Industry. CCT Conference in Lille (2016 ). Tachet, B.