Christela Leroy

PhD student, IAE Paris, University Paris 1 Panthéon-Sorbonne

Christela Leroy is currently a Marketing Director in a small-medium company and a teacher. Graduated at CELSA in Marketing and Communication, then at the IAE Paris in Master 2 of Research in Organizations, Christela conducts in parallel of its professional activities a doctoral research on the subject of the influence of aging on the representation of oneself and consumption behavior of young senior women.

Research Fields

• Senior Marketing
• Self-Representation
• The Influence of Aging on Consumer Behavior

Thesis in progress

“Influence of self-representation on consumer behavior: the case of senior women aged from 50 to 65.”
Thesis Director: professor Sophie Rieunier