Claire Spaletta

PhD Student, IAE Paris
Université Paris 1 Panthéon-Sorbonne

Certified professor in Business and Economics, specialised in marketing, and recently graduated from IAE Paris’ Research Master, Claire Spaletta started her career in the selective distribution and in the banking sectors, initially as a section manager, then as a financial advisor. Her professional redevelopment towards education began in an highschool and in a college, before she joined the Université du Mans.

Research axis:

  • Digital Marketing
  • Buyer’s Behavior
  • Brand strategies


“The ambivalent effects of connected devices on consumers’ behavior: the case of vocal assistants”