Johanna Volpert

Doctor, IAE de Paris, University Paris1 Panthéon-Sorbonne

Johanna Volpert holds a PhD in Marketing as well as the second degree Aggregation diploma in Economics and Management. In parallel to her activity as a researcher in Marketing, she teaches Economics and Management in preparatory schools (Classes Préparatoires aux Grandes Ecoles). Her thesis, completed under the supervision of Géraldine Michel, explores brand resurrection.

Research Fields:

The resurrection of brands: issues and practices.


“Brand heritage supporting brand resurrection: temporal orientation and cognitive and affective routes” .
Thesis Director: professor Géraldine Michel.


“Non-official history of the AFM”, prefaced by Emmanuelle Le Nagard and Pierre Volle, French Marketing Association, May 2014