Michaela Merk

Associate Professeur, Kedge


The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception Journal of Business Research (2019), M. Merk & G. Michel

Salesperson–Brand Relationship: Main dimensions and impact within the context of private brand retailing, Journal of Personal Selling & Sales Management, 2015 (Michel, G., Merk M. et Eroglu, S.)

Marketing Management: International Perspectives, Vijay Editions, 2006, (Merk M. et Xardel D.)


Developing a Sales Force – Brand Relationships Scale, 29ème Congrès de l’AFM, 16-17 Mai 2013, La Rochelle (Michaela Merk et Géraldine Michel).

Success or failure of innovations – strategies for optimizing brand-retail relationships, Beauty Alliance Top Management Summit, Weimar, Germany, May 2011, (Merk M.)

Synergies between Luxury & Internet; Trends and winning strategies, Luxury and Digital Conference, Paris, May 2011, (Merk M.)

Developing a relationship theory between retailers and brands, International Marketing Trends Conference, Paris, November 2010, (Merk M.)

Luxury and Digital Strategies: A Paradox?, China Luxury Summit, Macao, China, June 2010, (Merk M.)

The Natural Beauty Challenge with particular focus on the German Market, Natural Beauty Summit, Paris, September, 2010, (Merk M.)


Le prix d’excellence des formateurs 2011