Professor in Marketing (Market Studies) at IPAG, Nawel Fellah-Dehiri has worked for 8 years in survey institutes. She has developed a multi-track expertise as well as a global vision of brand strategies and consumption. Nawel Fellah-Dehiri wishes to deepen her knowledge and her researches on social evaluations of brands on the religious market.

Research fields

• Social negative evaluations (illegitimity, stigmatas, disapproval)
• Brand strategies
• Ethnic and religious consumption
• Consumer behavior

Current thesis

“Brands’ social evaluations on the religious market” directed by Géraldine Michel