Nawel Fellah-Dehiri

PhD Student, IAE Paris
Université Paris 1 Panthéon-Sorbonne

Professor in Marketing (Market Studies) at IPAG, Nawel Fellah-Dehiri has worked for 8 years in survey institutes. She has developed a multi-track expertise as well as a global vision of brand strategies and consumption. Nawel Fellah-Dehiri wishes to deepen her knowledge and her researches on social evaluations of brands on the religious market.

Research fields

  • Social negative evaluations (illegitimity, stigmatas, disapproval)
  • Brand strategies
  • Ethnic and religious consumption
  • Consumer behavior

Current thesis

“Brands’ social evaluations on the religious market” directed by Géraldine Michel