Phuong Hoang

Phuong Hoang
Doctor, IAE Paris

Phuong Hoang is a doctorate student at IAE Paris since November 2015. She holds the Master in Management (Specialization in Marketing) of Solvay Business School (Graduated in 2009), and Research Master in Marketing of Lille University (graduated in 2015). She has 15 years working at CFVG – A French business School in Vietnam in different positions such as Marketing and Branding Manager, Project Manager… She is also visiting lectures of bachelor programs in Various Vietnamese universitities (National Economics University, Thang Long University, FPT University…). She focus on research in brand management, higher education branding, and education marketing.

Research Axis

Brand image in higher education
Consumer-brand relationship
Marketing of higher education
Marketing for social businesses


“Brand relationship in a higher education context: the role of identity co-creation” – under the supervision of Géraldine Michel