Samuel Haddad

PhD student, IAE de Paris
Université Paris I Panthéon-Sorbonne


Former Project manager at Universal Music Group for the labels Deutsche Grammophon, Decca Classics and ECM Record, Samuel Haddad decided to apply his knowledge on Cultural Industries and Marketing to pursue a thesis on cultural consumption. He is a PhD candidate at IAE Paris-Sorbonne Business School since 2017 under the supervision of Géraldine Michel. Furthermore, he is Brands and Values Chair’s current Research assistant and gives lectures at IAE Paris-Sorbonne Business School on Marketing, Marketing for the Cultural Industries and Marketing for the Collaborative Economy.

Il a fondé le site communautaire d’échanges de vinyles en ligne SwapRecords

Axes de recherche

  • Marketing des produits culturels
  • Sociologie
  • Cultural Studies

Thèse en cours

« La Consommation culturelle légitime : enjeux sociaux et applications marketing pour les firmes culturelles » sous la direction de Géraldine Michel