Graduated in Macroeconomy from Paris 1 Panthéon-Sorbonne University and from IAE Paris’ Research Master in Organisation Theory, Sylvain Delmas has had experiences in marketing and management within several organisations for more than 20 years. As a Consumer Survey specialist, his last corporate experiences led him to work on brand image measure and analytics.

Research axis

• Internal brand management
• Brand identity

Thesis

« The role of brands in employees’ behavior: facing indentitarian inconsistencies » – Under the joint supervision of Géraldine Michel and Fabienne Berger-Rémy