Tiphaine Gorlier

Associate Professor, Ipag Business School

Tiphaine Gorlier has been in the marketing field for 14 years in the cosmetics sector. She is currently a Director of Knowledge and Customer Relations at the L’Occitane en Provence Group. In parallel with her professional activity, Tiphaine is conducting a doctoral research on the proximity between a brand and consumer after completing a research master’s degree at the IAE on the same topic.

Research Fields

  • Consumer Behavior
  • Relationship Marketing
  • Brand
  • Cosmetics Sector


When special rewards in loyalty programs enrich consumer-brand relationships: The role of self-expansion, Psychology & Marketing, 37(4) (2020) Gorlier T. & Michel G.

Thesis completed

“How do brands create proximity? Contribution of Theories of Self Expansion and Attachment (2017)”
Thesis Director: professor Géraldine Michel

Book Chapters

The New Paradigm of Digital Proximity for Cooperative Banks, in New Cooperative Banking in Europe. Palgrave Macmillan, Cham.  (2018). Gorlier T., Michel G., Zeitoun V.