Eugenia Ruiz

Professeur, Université de Valence
Espagne


Professeur agrégée de marketing à l’Université de Valence (Espagne), elle développe actuellement ses recherches autour du marketing des services, du capital-marque, du comportement des consommateurs, de la distribution internationale et des Technologies de l’Information et de la Communication (TIC). Elle a enseigné ces thèmes dans plusieurs universités européennes. Les résultats de ses recherches ont été publiés dans des revues internationales telles que The International Review of Retail, Distribution and Consumer Research, International Journal of Hospitality Management, the Service Industries Journal, International Journal of Contemporary Hospitality Management, Industrial Management & Data Systems Journal, International Journal of Retail & Distribution Management, Journal of Marketing Channels.

Axes de Recherche

La marque et le marketing
La distribution
Le marketing des services

Articles

 

 

 

 

 

Ruiz-Molina, M.E.; Gil-Saura, I et Šerić, M. (2013). The use of ICT in established and emerging tourist destinations: A comparative analysis in hotels. Journal of Hospitality and Tourism Technology.

Ruiz-Molina, M.E.; Cuadrado-Garcia, M.; Montoro-Pons, J.D. (2013). Building technology and information competences among university students through an academic contest and social networking. World Journal on Educational Technology, Vol. 5, no. 2, pp. 335-347.

Ruiz-Molina, M.E. et Gil-Saura, I. (2012). Relationship and market conditions: Outcomes in marketing channels. Journal Business-to-Business Marketing. Vol. 19 (4): 289-308.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2012). Relational benefits, value and satisfaction in the relationships between service companies. Journal of Relationship Marketing.

Gil-Saura, I.; Corraliza-Zapata, A.; Ruiz-Molina, M.E. et Michel, G. (2012). Retail brand equity: A model based on its dimensions and effects. The International Review of Retail, Distribution and Consumer Research.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2011). Does technology make a difference? Evidence from Spanish hotels. Service Business. An International Journal. Vol. 5:1–12.

Gil-Saura, I. et Ruiz Molina, E. (2011). Logistics service quality and buyer-customer relationships: The moderating role of technology in B2B and B2C. The Service Industries Journal. Vol. 31, No. 7, 1109–1123.

Moliner Velázquez, B.; Gil-Saura, I. et Ruiz Molina, M.E. (2011). Conceptualizing and measuring loyalty: towards a conceptual model of tourist loyalty antecedents. Journal of Vacation Marketing. Vol. 17 (1): 65–81.

Ruiz-Molina, M.E.; Gil-Saura, I. et Arteaga-Moreno, F. (2011). Value, supplier dependence and long-term orientation. Industrial Management & Data System. Vol.111 (5): 791-808.

Mollá-Descals, A.; Frasquet-Deltoro, M.; Ruiz-Molina, M.E. (2011). Internationalization patterns in fashion retail distribution: Implications on firm results. Service Industries Journal, Vol. 31, No. 2, pp. 1979-1993.

Mollá Descals, A.; Frasquet Deltoro, M.; Ruiz Molina, M.E.; Gómez Borja, M.A. (2010). Loyalty towards store brands: Customer segmentation for beer / Lealtad a la marca de la distribución: Segmentación de clientes para cerveza. Journal of Marketing Trends Vol. 1, no. 3, pp. 35-48.

Ruiz-Molina, M.E.; Gil-Saura, I. et Moliner-Velázquez, B. (2010). The role of information technology in relationships between travel agencies and their suppliers. Journal of Hospitality and Tourism Technology. Vol. 1 No. 2, 144-162.

 

Livres

 

 

Gil-Saura, I.; Ruiz-Molina, M.E.; Servera-Francés, D. (2013). Technologies that Compel Consumers to Patronize your Store. In Communication Technologies: Societal Perspectives, Strategic Management and Impact on Business. (Eds.) Salazar, A.J. et Jiménez, C. NOVA Science Publishers Inc. Pp. 45-64.

Gil-Saura, I. Ruiz-Molina, M.E. et Berenguer-Contrí, B. (2012). Information and communication technologies in tourism: a comparison for travel agents, hotels and restaurants. In Strategic Marketing in Tourism Services. Rodoula H. Tsiotsou and Ronald E. Goldsmith (Eds.)

Gil-Saura, I.; Ruiz-Molina, M.E. et Berenguer-Contrí, B. (2012). Environmentally Friendly Technologies in Hotels: Facilitators and Inhibitors from the Governance Versus Hotels’ Point of View. In: Climate Change Governance (ed.) Leal, Walter.

Cuadrado, M; Ruiz, M.E. (2012). An exhibition based on the results of marketing research. In Marketing culture and the arts. (Ed.) Colbert, F. HEC Montréal.

Gil-Saura, I.; Ruiz-Molina, M.E. et Moliner-Velázquez, B. (2011). Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry. In Customer Relations (ed. Farkas, Victoria J.). Nova Publishers. ISBN: 978-1-61761-210-7. Pp. 115-128.

Gil Saura, I.; Frasquet Deltoro, M. et Ruiz Molina, M.E. (2011). Information and Communication Technologies in marketing channels: Product considerations, In Advanced Technologies Management for Retailing: Frameworks and Cases. Eleonora Pantano & Harry Timmermans (Eds) IGI Global Development. Pp. 87-104.

Cuadrado-García, M. et Ruiz-Molina, M.E. (2011). Cross-cultural analysis of student perceptions and performance in an interuniversity online learning project. In Marketing Online Education Programs: Frameworks for Promotion and Communication. (Eds.) Demiray, U. et Sever, S. IGI Global. Pp. 279-289.

Cuadrado-García, M.; Ruiz-Molina, M.E.; Hernández-Martín, L. (2011). A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences. In Cases on Innovation in Educational Marketing: Transnational and Technological Strategies (Eds.) Tripathi P. et Mukerji, S. IGI Global. Pp. 135-148.