productions
Décryptages
« Besties »? Not quite
The new Coca-Cola and Oreo collaboration, with its promise of “Besties Forever,” had the potential to be an iconic moment in the world of co-branding. [...]
What Does the Brand of the Paris 2024 Olympic Games Communicate?
The English word “brand” derives from the Old Norse term “brandr,” which means “to burn.” Historically, branding with fire was used by livestock owner [...]
Brick by Brick: Building a World of Inclusion and Play with LEGO Braille Bricks
Hi, I’m LEGO. You know me; you’ve played with me, gifted me, maybe stepped on me – sorry about that. I am the go-to present for holi [...]
Fallait-il ouvrir la cage et laisser s’envoler l’oiseau bleu Twitter ?
Le 24 juillet 2023, un tremblement de terre génère sur la planète digitale une onde de choc sans précédent : l’oiseau bleu de Twitter, symbole et serv [...]
Paris s’éveille
Léo BRANGIER, Clémentine CAUSSE, Léa HUBERT, Benoît LAVERDA, Céleste MISSUD, Emma MURAT, Master Management de Marques et Communication M1, apprentissa [...]
Les clés de la viralité dans la gastronomie
Elza, Iryna, Sarra Arnaud Pablo et Luan, Master Stratégies de Marques et Communication M2, apprentissage
