Intention de transmettre un message

Intention to Pass-Along a Message – 7-point scale

• I am willing to pass along this parody to my friends
• I am willing to tell other people to look at this parody
• I am willing to share this parody with my contacts

Kim, W.G., Han, J.S., and LEE, E., “Effects of Relationship Marketing on Repeat Purchase and Word-of-Mouth.” Journal of Hospitality and Tourism Research, 25, 3: 272-288.