Identification à la marque
- I feel a strong sense of belonging to this brand.
- I identify strongly with this brand.
- This brand embodies what I believe in.
- This brand is like a part of me
- This brand has a great deal of personal meaning for me
7 points scale: 1 = totally disagree, 7 = totally agree
Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer–brand identification. International journal of research in marketing, 29(4), 406-418.