Irene Gil

Professeur, University of Valencia (Spain)

Irene Gil is a Professor of Marketing at the University of Valencia (Spain). She is especially interested in and specialized in business-to-business marketing, service marketing, brand equity, consumer behavior and distribution. She teaches these topics in the undergraduate and graduate courses. She published articles in several international journals such as The Annals of Tourism Research, Industrial Marketing Management, International Journal of Hospitality Management, Tourism Management, The Service Industries Journal, International Journal of Contemporary Hospitality Management, Industrial Management & Data Systems Journal, International Journal of Retail,Distribution Management.

Research Fields

  • Brand and Marketing
  • Distribution
  • Marketing Services


Influence of environmental practices on brand equity, satisfaction and word of mouth, Journal of Brand Management, 26(6), (2019), Moliner-Velázquez B., M. Fuentes-Blasco, D. Servera-Francés and I. Gil-Saura

Effects of value and innovation on brand equity in retailingJournal of Brand Management, 26, (2019), Moliner-Velázquez B., Fuentes-Blasco M. & Gil-Saura I.

Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?, International Journal of Hospitality Management, 31(9), (2019), Seric M. & Gil-Saura I.

Social media communications and festival brand equity: Millennials vs Centennials, Journal of Hospitality and Tourism Management, 40, (2019), Llopis-Amoros M.-P., Gil-Saura I., Ruiz-Molina E.M. & Fuentes-Blasco M.

From retail innovation and image to loyalty: moderating effects of product typeService Business, n°13, (2019), B. Moliner-Velázquez, M. Fuentes-Blasco, D. Servera-Francés and I. Gil-Saura

A review of value drivers in service settingsJournal of Services Marketing, n°32, (2018), M.E. Ruiz-Molina, M. Gallarza and I. Gil-Saura

The Role of Marketing Communications in Generating Brand Equity for an EventEvent Management, n°22, (2018), M.P. Llopis-Amorós, I. Gil-Saura and M.E. Molina

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context, an impact-asymmetry assessmentCurrent Issues in Tourism, n°21, (2018), M. Šerić, J. Mikulić and I. Gil-Saura

Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailingJournal of product & brand management, n°26, (2018), M. Fuentes-Blasco, B. Moliner-Velázquez, D. Servera-Francés and I. Gil-Saura

Customer segmentation based on store equity: What explains customer store preference?, Journal of Brand Management, 24, 6 (2017), Gil Saura, I., Berenguer-Contrí, G., Ruiz Molina, M.E., Michel, G.

A multidimensional service-value scale based on Holbrook’s typology of customer value: bridging the gap between the concept and its measurement, Journal of Service Management, n°28, (2017), M.G. Gallarza, F. Arteaga, G. Del Chiappa, I. Gil-Saura and M.B. Holbrook

Customer-based brand equity building: Empirical evidence from Croatian upscale hotelsJournal of Vacation Marketing, n°23, (2017), M. Šerić, I. Gil-Saura and J. Mikulić

The causal relationship between store equity and loyalty: Testing two alternative models in retailingJournal of Brand Management, n°24, I. Gil-Saura, M. Šerić, M.E. Ruiz-Molina and G. Berenguer-Contrí

Store equity and behavioral intentions: the moderating role of the retailer’s technology, Journal of Product & Brand Management, n°25, (2017), I. Gil-Saura, M.E. Ruiz Molina and G. Berenguer-Contri

Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotelsJournal of Service Theory and Practice, n°26, (2016), M. Šeric, I. Gil-Saura and A. Mollá-Descals

Insights on integrated marketing communications: implementation and impact in hotel companiesInternational Journal of Contemporary Hospitality Management, n°27, (2015), M. Šeric, I. Gil-Saura and Đ. Ozretić-Došen

Value antecedents in relationship between tourism companiesJournal of Business and Industrial Marketing, (2013), B. Moliner, M. Fuentes and I. Gil

The value of volunteering in special events: a longitudinal study, Annals of Tourism Research, n°40, (2013), G. Gallarza, F. Arteaga and I. Gil-Saura

The use of ICT in established and emerging tourist destinations: A comparative analysis in hotelsJournal of Hospitality and Tourism Technology, (2013), M.E. Ruiz-Molina, I. Gil-Saura and M. Šerić

Relationship and market conditions: Outcomes in marketing channelsJournal Business-to-Business Marketing, n°19, (2012), M.E. Ruiz-Molina and I. Gil-Saura

Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation, Journal of Relationship Marketing, (2012), M. Šerić, I. Gil-Saura and A. Mollá-Descals

Relational benefits, value and satisfaction in the relationships between service companies, Journal of Relationship Marketing, (2012), M.E. Ruiz-Molina, I. Gil-Saura and B. Moliner-Velázquez

Retail brand equity: A model based on its dimensions and effects, The International Review of Retail, Distribution and Consumer Research, (2012), I. Gil-Saura, A. Corraliza-Zapata, M.E. Ruiz-Molina and G. Michel

ICT, IMC, and Brand Equity in high-quality hotels of Dalmatia: an analysis from guest perceptions, Journal of Hospitality Marketing and Management, n°21, (2012), M. Šerić and I. Gil-Saura

The value of value: further excursions on the role of customer, Journal of Consumer Behavior,  n°10, (2011), G. Gallarza, I. Gil-Saura and M. Holbrook

Does technology make a difference? Evidence from Spanish hotels, Service Business, An International Journal, n°5, (2011), M.E. Ruiz-Molina, I. Gil-Saura and B. Moliner-Velázquez

Logistics service quality and buyer-customer relationships: The moderating role of technology in B2B and B2CThe Service Industries Journal, n°31, (2011), I. Gil-Saura and E. Ruiz-Molina

Conceptualizing and measuring loyalty: towards a conceptual model of tourist loyalty antecedents, Journal of Vacation Marketing, n°17, (2011), B. Moliner-Velázquez, I. Gil-Saura and M.E. Ruiz-Molina

Value, supplier dependence and long-term orientation, Industrial Management & Data System, n°111, (2011), M.E. Ruiz-Molina, I. Gil-Saura and F. Arteaga-Moreno

Analysis and consequences of logistics value, A proposed model applied to the Spanish market, Industrial Marketing Management, n°39, (2010), I. Gil-Saura, D. Servera and M. Fuentes

Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant, Journal of Services Marketing, n°24, (2010), B. Moliner-Velázquez, M. Fuentes-Blasco, I. Gil-Saura, and G. Berenguer-Contrí

The role of information technology in relationships between travel agencies and their suppliers, Journal of Hospitality and Tourism Technology, n°1, (2010), M.E. Ruiz-Molina, I. Gil-Saura and B. Moliner-Velázquez

Measuring the antecedents of e-loyalty and the effect of switching costs on website, The Service Industries Journal, n°30, (2010), M. Fuentes, I. Gil-Saura, G. Berenguer and B. Moliner-Velázquez

Logistics Service Quality: A New Way to Loyalty, Industrial Management & Data Systems Journal, n°108, (2008), I. Gil-Saura, D. Servera, G. Berenguer, G. and M. Fuentes

Do upscale restaurant owners use wine lists as a differentiation strategy?, International Journal of Hospitality Management, n°28, (2009)G. Berenguer, I. Gil-Saura and M.E. Ruiz-Molina

Cognitive and Affective Causes of Consumer Dissatisfaction with the Hospitality Encounter, Journal of Hospitality Marketing & Management, n°18, (2009), B. Moliner-Velázquez, M. Fuentes, G. Berenguer and I. Gil-Saura

Customer Segmentation based on Commitment and ICT Use, Industrial Management & Data Systems, n°109, (2009), I. Gil-Saura and M.E. Ruiz-Molina

Information and Communication Technology in retailing: A cross-industry comparison, Journal of Retailing and Consumer Services, n°16, (2009), I. Gil-Saura, G. Berenguer-Contrí and M.E. Ruiz-Molina

The Value of B2B Relationships, Industrial Management & Data Systems, n°109, (2009), I. Gil-Saura, M. Frasquet and A. Cervera

Retail customer segmentation based on relational benefits, Journal of Relationship Marketing, n°8, (2009), I. Gil-Saura and M.E. Ruiz-Molina

Relational benefits and loyalty in retailing: an inter-sector comparison, International Journal of Retail & Distribution Management, n°37, (2009), M.E. Ruiz-Molina, I. Gil-Saura and G. Berenguer

The impact of IT and customer orientation on building trust and commitment in the supply chain, The International Review of Retail, Distribution and Consumer Research, n°18, (2008), A. Cervera and I. Gil-Saura

The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships, Industrial Marketing Management, n°37, (2008), I. Gil-Saura, G. Berenguer and A. Cervera

Logistic service quality and technology: A comparison between supplier-retailer and retailer-consumer relationships, The International Review of Retail, Distribution and Consumer Research, n°18, (2008), I. Gil-Saura, M.E. Ruiz-Molina and D. Servera

Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour, Tourism Management, n°27, (2006), M. Gallarza and I. Gil-Saura

Antecedents to complaint behavior in the context of restaurant goers, The International Review of Retail, Distribution and Consumer Research, n° 16, (2006), B. Moliner, G. Berenguer, I. Gil-Saura and M. Fuentes

Relationships among customer orientation, service orientation and job satisfaction in financial services, International Journal of Service Industry Management, n°16, (2005), I. Gil-Saura, G. Berenguer, A. Cervera and B. Moliner

Destination Image: Towards a conceptual framework, Annals of Tourism Research, n°29, (2002), M. Gallarza, I. Gil-Saura and H. Calderón


Customer value in tourism services: meaning and role for a relationship-marketing approach, in Strategic Marketing in Tourism Services, 2012, R.H. Tsiotsou, R. Goldsmith, M. Gallarza, I. Gil-Saura and M. Holbrook

Information and communication technologies in tourism: a comparison for travel agents, hotels and restaurants, in Strategic Marketing in Tourism Services, 2012, R.H. Tsiotsou, R. Goldsmith, I. Gil-Saura, M.E. Ruiz-Molina and G. Berenguer

Environmentally Friendly Technologies in Hotels: Facilitators and Inhibitors from the Governance Versus Hotels’ Point of View, in Climate Change Governance, 2012, W. Leal, I. Gil-Saura, M.E. Ruiz-Molina and G. Berenguer-

Manufacturers and retailers: a relational analysis, in European Retail Research, (Gabler, Springerlink), 2012, A. Ruiz-Martinez and I. Gil-Saura, I. (2012).

Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry, in Customer Relations, (Farkas, Nova Publishers), 2011, I. Gil-Saura, M.E. Ruiz-Molina, B. Moliner-Velázquez and J. Victoria

Heterogeneity Analysis in the University Context: A Proposal Based on Service Quality Perceptions, in Cases on Innovations in Educational Marketing: Transnational and Technological Strategies, (IGI Global), 2011, M. Siran, T. Purnendu, M. Fuentes-Blasco, I. Gil-Saura and B. Moliner-Velázquez

Information and Communication Technologies in marketing channels: Product considerations, in Advanced Technologies Management for Retailing: Frameworks and Cases, (IGI Global Development), 2011, E. Pantano, H. Timmermans, I. Gil-Saura, M. Frasquet-Deltoro and M.E. Ruiz-Molina

A new Multiblock PLS based method to estimate causal models: application to the postconsumption behaviour in tourism, in Handbook of Partial Least Squares, Concepts, Methods and Applications in Marketing and Related Fields, (Springer Handbooks of Computational Statistics, Springer-Verlag Heidelberg ), 2010, V. Esposito-Vinzi, W.W. Chin, J. Henseler, H. Wang, F. Arteaga, M.G. Gallarza and I. Gil-Saura